Built from real-world launch pressure
We partner with you to launch faster, secure access sooner, and hold the line through delivery — until the medicine reaches the patient.
Novarex Advisory is founded on 22+ years of senior leadership with unique experience across biologics, vaccines, small molecules, generics, and biosimilars, with a proven track record successfully launching and scaling across Asia, Latin America and Middle East.
THE NOVAREX TEAM
The people you work with directly.
I am Boudewijn Vismans, a Dutchman based in Singapore, and the founder of Novarex Advisory. It is my goal to bring medicines to patients that need them. I was fortunate to have in depth experience with different pharma companies across various therapeutic areas. I have successfully built and launched portfolios to +$100m turnover in less than 3 years. Now I leverage all my knowledge to provide a compact operating model for complex Asian launches — leveraging senior judgement, cross-functional depth, and practical support when decisions need to move.
Boudewijn Vismans
Founder & Principal
Singapore
22+ years launching medicines across Asia. Senior leadership at MSD, GSK, Sandoz and Amgen. Former MSD Vietnam BU Director and VP Specialty Biopharma at GSK, scaling Emerging Markets biologics across 100+ countries.
Diep Le
Director, Business Development & Strategic Partnerships
Ho Chi Minh City
15+ years across MSD and Novartis. Regulatory affairs, patient support programs and alliance management across Vietnam and Indochina. Primary Novarex contact for ASEAN engagements.
ADVISOR PANEL
A senior, hands-on, execution-focused model
We operate with a panel of senior, cross-functional advisors, bringing deep expertise without the overhead of traditional consulting structures.
Years combined advisor experience
Charl Mantoua
SUPPLY & OPERATIONS
TradeIt SA · Cape Town
25+ years supply chain leadership at GSK, Sanofi and Amgen. Set up Asia biotech and pharmaceutical manufacturing operations from the ground up. Deep expertise in cold-chain logistics, vendor management and multi-jurisdictional distribution across Africa, Middle East and Asia. Novarex's go-to advisor on complex supply and operations decisions.
Hilde Gerris-Krol, PhD
MEDICAL AFFAIRS
The Orange Lab · Europe
15+ years medical affairs leadership across Amicus, uniQure, GC Biopharma and GSK. PhD in medical biology. Deep expertise in rare disease and specialty pharma launches: clinical strategy, evidence generation, medical governance and stakeholder engagement. Advises Novarex clients where clinical complexity meets commercial ambition.
Huub van den Brok
MEDICAL DEVICES
· APAC
8+ years Philips APAC in senior device commercial roles. Led the €400M Indonesia Ministry of Health cardiovascular imaging tender, Philips' largest ever CV deal. Expert in diagnostic imaging commercial strategy, government tender processes and stakeholder complexity across Southeast Asia's public health systems.
Pier A. Versari
HEALTHCARE M&A & LICENSING
Crimson Ridge Partners · Dubai
20+ years senior leadership at Novo Nordisk and Novartis (Sandoz) across Europe, Middle East and Asia-Pacific. Managing Director of Crimson Ridge Partners in Dubai. Advises founders, management teams and investors on M&A, licensing, distribution agreements and strategic partnerships in healthcare, from portfolio building to cross-border transactions. Native Italian.
STRATEGIC PARTNERSHIP
How Crimson Ridge creates value
From mandate definition to signed transaction.
Crimson Ridge Partners combines strategy, origination and execution within one senior-led mandate.
As a trusted advisor to owners, founders, investors, and management teams, we tailor each engagement to the client's objectives and coordinate specialist advisors where the transaction requires them.
Our mission at Crimson Ridge Partners is straightforward: to create value for all parties through well-executed, impactful transactions that enable sustainable growth, strengthen product offerings, and expand market access.
Together, Crimson Ridge and Novarex Advisory deliver a full transaction-to-execution solution, from deal shaping through first commercial activities in Asia.
Visit Crimson Ridge Partners